Results:

+2.5 million impressions in 30 days

Average CPM (cost per thousand impressions) of $0.20

Average CPR (cost per result) of $0.80

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The goal was to:

- Create/increase the reputation of the student residence.

- Encourage enrollment in study programs in Montreal.

- Reach the European student market (the client's main target).

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Here is what has been put in place to achieve this:

- Creation of an audience by geolocation (European countries - French-speaking and English-speaking countries) and by the interests of the targeted audience.

- Monthly campaigns in the form of carousels (images) and Reels (video) highlighting the various advantages of student housing for newcomers to Montreal for the start of the school year in September 2023.

- Creation of a Marketplace campaign, allowing an instant apartment/residence search, anywhere in the world.

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Results:

+950 followers in 5 months on Instagram

+3.3M impressions in 5 months

Average CPM (cost per thousand impressions) of $2.49

Average CPC (cost per click) of $0.19

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The goal was to contribute to promoting the company. This will help reach as many Internet users as possible that will most likely remember the ad.

• Increase brand awareness
• Increase the number of subscribers
• Increase interactions with the page and the content (likes, comments, shares...)

To achieve this, here is what has been done:

Implementation of an A/B testing campaign for 3 months in order to determine the effectiveness of the campaigns (visual or textual) by putting two versions in competition in order to determine which is the most effective for the selected audience.

Implementation of seasonal campaigns to support all company activities: promotion of products, events, seasonal concepts.

Creation of a large-scale campaign for Cider Week.

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