Press relations campaign for APART Studio and its latest project Ungendered, aimed at inspiring a wind of change in the hairdressing industry and promoting the adoption of a non-gendered price list. The campaign was deployed in multiple media outlets including La Presse, Clin d’oeil and ELLE Québec, and more than 1.5 million media impressions were recorded.
Increase SOJA&CO’s notoriety throughout English Canada and participate in the deployment of their new fall collection.
Press relations mailings were sent out across the country and the Montréal-based company received several media mentions.
A press relations campaign for the launch of their new eco-friendly packaging from Montréal-based company Cocooning Love. Through this campaign, more than 40 influencers and collaborators had the opportunity to receive a line of products to test out and share their experience on social media.